The rules

Here' a new piece.
When you create an illustration style, you have to make rules that apply to that look. These are often more instinctive than planned - but here they are as I see them:
1. Keep it simple stupid!
In my opinion simple ideas are the best.
I cannot bear it when a client tries to add absolutely everything that is in the article.
It's a joy when you get an art director (as in this case) who says - we like your work, do what you want (within reason) they will always get a better job than those trying to meddle. That is not to say I am not averse to changes - the client is always right (even when they are wrong!)
But I think that adding loads of bits that may be found in the article is unnecessary, fussy and in my opinion inferior to a simple cleaner idea that represents the article (or may even add to it) in one bold design.
2. Limited colour palette
In this case and in a lot of my work, I am using a 50's inspired 2 tone colour palette.
In the past they would use just 2 colours, when that is all they were allowed in the printing process. But as in many cases having to kick against a limitation can allow creativity to roam.
3. Old style Typography.
These letter were printed using old fashioned printing blocks.
It's hard to believe, but at Manchester Polytechnic in the early 90's they still had sets of old lettering blocks - with the actual leading (gaps in between.) There were barely any computers then, and we certainly didn't use any for illustration. The computer though is just another tool - the idea is most important. The computer just lets you create it easier and quicker (though this is not always a good thing.)
4. Brown Paper.
All my work begins with a sheet of old brown or yellowing paper. The edge are uneven and look torn.
5. Distressed image.
A distressed screen print look that matches the typography.