For an article about if people really can tell the difference in tone between a US made Gibson guitar and one made in the far east. Another great idea from my art directors over at Guitarist magazine. A take on the advert from the 80's 'take the pepsi challenge', the idea was to have two cans of 'tone' exactly the same apart from the 'made in...' at the bottom.
I bought a load of cans to photograph, but the one I used was an amalgam of a red stripe beer can (for the white and red colour) and a coke can - the size and can top. The type is actually the coca cola font. For the finished look, I wanted it to look hyper-real, I remembered some of the art of the photorealists which would often exaggerate the shine and reflections on the surface.
The subject matter reminded me of some of the photo realistic still lives, often things like sauce bottles (like that of Ralph Goings) the great american diner, and pop art.
Friday, 6 November 2009
Wednesday, 4 November 2009
These illustrations were very nearly going to be used for a very high profile advertising campaign for the NHS.
Although the agency chose my style, unfortunately the research carried out did not favour an illustration route in the end - shame, but at least I have some new portfolio pieces.